Additionally, the four majors of curriculum including Information Management Application, Intelligent Business, Electronic Commerce & Marketing and Innovation Service Management are designed to allow students to select one specific major based on their interests. The major of Information Management Application emphasizes the use of information technology on business management processes to enhance management efficiency. The major of Intelligent Business focuses on how Big data techniques to help firms analyze business data and use these analyses to develop smarter products to solve customer needs. The major of Electronic Commerce & Marketing highlights how to establish and operate internet transaction platform and plan internet marketing strategies to help firms in marketing their products. The major of Innovation Service Management emphasizes how firms to innovate their business operation and provide new information services as innovation-oriented firms.